Based on the concept “sometimes it’s all you need to wear”, our mission was to create an awareness campaign for Christina Aguilera’s new perfume. Tens of thousands of quality clothes hangers, with a perfume sample and a branded Christina Aguilera label connected to each hanger, were hung in public locations all over the country.
Powered by YouTube’s shared annotations feature, TubePetition is the first user generated video based petition. Go to TubePetition YouTube channel >>
Armed with a custom made – Pilot FriXion detectors, handcuffs and hand detectors, our special unit raided all the major schools in Israel, searching & arresting students who uses the forbidden Pilot FriXion pen.
Co-founder of Mizbala.com & Mizbala agency – an award winning Israeli based independent creative agency, specializing in Guerrilla, Experiential & Viral marketing.
Viral videos for the Israeli Rugby Union. Go to the campaign minisite >>
CannesZions.com is showcasing Israeli creative to the world. Visit the website >>
Article about Mizbala in ‘TheMarker’ – business magazine, August 2009.