goola

Nowadays I’m Rock’n’Rolling at “goola” – a social media agency I’ve co-founded in 2011. Visit our website HERE and FB page HERE. Thanks.
Dexter – Killer Music Video

Director and Editor of this homage to Dexter’s opening sequence. Over 600,000 views as of today.
Mad Men Music Video
Filmed & directed this All-Bass version of AMC’s “Mad Men” theme song, by Adam Ben Ezra.
Christina A-Guerrilla
Based on the concept “sometimes it’s all you need to wear”, our mission was to create an awareness campaign for Christina Aguilera’s new perfume. Tens of thousands of quality clothes hangers, with a perfume sample and a branded Christina Aguilera label connected to each hanger, were hung in public locations all over the country.
InstrumenTube
InstrumenTube is a silly name and a unique (and viral!) interactive music project for the YouTube community. Over 2.5 Million hits so far. Watch & play on YouTube >>
Cannes Winner
Winner in the YouTube Cannes young lions 48 hour ad contest. Creative team: Roy Cohen, Dori Ben Israel, Guy Dayan. Watch the winning video – The YouTube Climate Thermometer:
Twitter Art
A little piece of digital art on Twitter. By following 36 people in a particular order, I transformed the following list into an image of a giant bird. Created with Graphic designer Shelly Peleg. Viral hit! Here’s how we did it:
TubePetition
Powered by YouTube’s shared annotations feature, TubePetition is the first user generated video based petition. Go to TubePetition YouTube channel >>
Team YouTube
In June 2009 I had the privilege to participate in the Cannes Young Lions 48 Hour Film Competition as ‘Team YouTube’. Along with my partner, Adeline Chew from Malaysia, We created a video for FilmAid – humanitarian aid organization that uses film and video to entertain and to educate refugees around the world.


