The Dislike Petition
The aim is to make this video – which shows a situation in which a man buys a woman – the most DISLIKED video on YouTube. The Dislike Petition was created on behalf of the Task Force on Human Trafficking – by “Shalmor Avnon Amichay/Y&R Interactive” advertising agency, in collaboration with Guy Dayan (who specializes [...]
The Mayor Of Cannes
A foursquare campaign I launched with creative director Roy Cohen before the Cannes Lions International Advertising Festival. Visit the website >>
Cannes Zions Project
CannesZions.com is showcasing Israeli creative to the world. Visit the website >>

