Based on the concept “sometimes it’s all you need to wear”, our mission was to create an awareness campaign for Christina Aguilera’s new perfume. Tens of thousands of quality clothes hangers, with a perfume sample and a branded Christina Aguilera label connected to each hanger, were hung in public locations all over the country.
Credits:
Client: Diplomat Distributors LTD – P&G Perfumes
Advertising Agency: Mizbala
Interactive Agency: Websense
PR Agency: Shalmor Communications
Concept: Select NY
Creative Director: Guy Dayan
Copywriter: Dori Ben Israel
Art Director: Liat Abadi
Photography & Post: Guy Raz, Tomer Kraus
Production: Tal Meir, Eliav Mendelson
Websense VP Marketing: Nisso Larden
Websense Account Manager: Shani Cohen
Websense Art: Lucy Glazen
Launched: January 2009
Guy Dayan • Born and raised • Creative director • Digital artist • YouTuber • Lecturer about Guerrilla & Interactive advertising • Nice Guy
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